Ep.56 How to Prioritize Ranking and Reviews to Scale Your Amazon Business with Troy Johnston from Seller.Tools

Welcome to the Sprint to Profit Podcast for Amazon Sellers. This week we are speaking with Troy Johnston of Seller.Tools about what it takes to be successful on Amazon these days. Troy gives his insights on the trends he has observed through his software company. As the co-founder of Seller.Tools, he has a unique viewpoint to share with everyone. Today, Troy talks about the importance of focusing on what’s impactful, getting back to the basics, and what to focus on if you’re a new seller on Amazon.

Troy has been in this industry for a while now. In addition to founding Seller.Tools, he is also a seven-figure Amazon seller, and has successfully exited and sold one of his brands for multiple seven figures.

To get some FREE training on what it takes to have a successful business to fuel your lifestyle, head to www.goteamreal.com to download our FREE training today. Also head to www.goteamreal.com/income to download your free INCOME calculator.

Talking Points:

• 00:25 - Hello and Welcome
• 01:25 - Troy’s background and journey
• 08:32 - Problems that stop sellers short of success
• 14:58 - How can Seller.Tools help sellers solve their biggest issues
• 20:02 - Advice for sellers who are panicking about risks
• 26:31 - How to use Seller.Tools as a new seller
• 32:06 - Pre-launch steps to take with Seller.Tools
• 39:58 - Insights for Amazon sellers
• 46:54 - Reaching out to Troy
• 47:23 - Conclusion

Resources/Links:

Email: [email protected]

Seller.Tools Website: https://seller.tools/ 

LastLaunch Deal: Use Promo Code "REALRANK" to get 15% off your LastLaunch

Seller.Tools Subscription Deal: Use Promo Code "REALCOACH" to get 20% off your monthly subscription

FBA Kings Facebook Group: https://www.facebook.com/groups/AmazonKings

Money/Time Investment Tool: https://www.goteamreal.com/smartgoal

Our Website: https://www.goteamreal.com/

Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/

Quotes:

09:34 - “For me that’s one of the biggest, the weight that you have to make sure that you address is identifying truly what your points of difference are at that product research, product discovery phase.” - Troy Johnston

20:04 - “I think one of the parallels I like to draw is thinking of [Amazon risk] like SEO for Google.” - Troy Johnston

22:14 - “The way that we treat our customers is the way that Amazon treats its customers. We want to go above and beyond, create an exceptional experience that’s worthy of five stars. Not thinking of creative ways of asking to get reviews but simply delivering an exceptional experience.” - Troy Johnston

27:39 - “As a first time seller, you want to be thinking about how you can optimize the potential of each one of your transactions.” - Troy Johnston