Ep.5 How to Use Facebook Messenger to Scale Your Amazon Business with Michelle Barnum Smith

Welcome to the Sprint to Profit Podcast. This is Kirsty and Isaac and we developed this podcast to help highlight the very best strategies on how to grow your Amazon business.

Today we’re talking with friend and colleague, Michelle Barnum Smith. Michelle is the founder and CEO of Your Marketing Therapy. She teaches sellers how to use Facebook Messenger to build their lists and scale their businesses. As CEOs, we can get so bogged down with other tasks and important to-dos, that building our lists often feels like a daunting task.

Michelle breaks it down so it’s easier and more effective for busy entrepreneurs and technophobes like us.

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 Talking Points:

• 00:20 - Introduction and Who We Are
• 00:45 - What Michelle does
• 2:10 - Michelle’s entrepreneurial journey and her background 
• 7:00 - Lessons taught by experience 
• 08:00 - Using lessons from different experiences/jobs
• 10:03 - What do you use chatbots for in an Amazon business? 
• 11:28 - Michelle’s presentation 
  • 14:45 - Facebook’s love language: engagement 
  • 18:40 - Facebook “the drug dealer” 
  • 19:00 - Facebook’s change in its ad platform in 2020 
  • 19:45 - How to effectively use mini-chat 
  • 20:30 - Facebook paid or sponsored messages
  • 22:23 - Running Facebook’s regular ads 
  • 23:00 - One-time notification request 
  • 28:00 - Sending a message 
  • 35:00 - Facebook ad vs broadcast 
• 38:38 - Generating hype
• 41:10 - Limitations and Restrictions for the one-time notifications 
• 42:41 - Strategies using these techniques 
• 49:53 - Reviews and tags 
• 55:07 - The importance of having a calendar/schedule 
• 55:23 - Michelle’s course 
• 56:34 - Re-ranking campaigns
• 61:50 - Unsubscribe options
• 63:10 - Conclusion and getting a hold of Michelle 

 Resources/Links:

Our website: www.goteamreal.com

Michelle Barnum Smith email:  mich[email protected]

Michelle's Course: https://bit.ly/2x8Gig9 (Promo code: MESSENGER2020)

Quotes:

14:17 – “As Amazon sellers, you’re used to change being forced upon you and this is just another change.” - Michelle, on the new changes to Facebook Messenger

14:48 – “What Facebook cares most about (why all these changes, where these changes kind of originated from) is that Facebook’s love language, if you will, is engagement. .” – Michelle

16:10 – “Engagement is king, unless there’s cash. Then cash is king.” – Michelle

48:55 - “So you’re saying if you put upfront, ‘This is not a scam,’ it doesn’t work?” [laughter] - Isaac