Ep. 89 How to Protect Your Amazon Brand with Trademarks and Copyrights with Anita Mar of Trademark Angel

Welcome to the Sprint to Profit Podcast for Amazon Sellers. In this episode, we’re talking with Anita Mar from Trademark Angel about how you can protect your business and its intellectual property from bad sellers on Amazon who might try to hijack your listing or steal your images or text.

Anita’s shares plenty of knowledge based on her experience in trademark and copyright law. How long should you wait to act after sending a cease and desist letter? What can you trademark? Can you copyright your images? How can you best protect your brand?

Anita is the founder of Trademark Angel, where they’ve trademarked over 5,000 businesses in the last 18 years. In the sea of ecommerce and the vicious competition, Anita and her company have become the resource that businesses of all sizes go to.

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Talking Points:

• 00:23 - Hello and Welcome
• 01:20 - Anita’s story, journey, and the development of Trademark Angel
• 03:00 - How Trademark Angel works with Amazon sellers
• 05:20 - Filing in China
• 06:50 - When to register your trademark
• 08:00 - Descriptive brands you can’t trademark
• 10:34 - The first steps to think about when trademarking your brand
• 12:10 - Copyrighting images and trademarking logos
• 15:30 - What sellers should have prepared before going to Trademark Angel
• 20:00 - How to enforce your brand protections
• 29:25 - Stories from the trademark trenches
• 34:27 - Most important tip Anita has for sellers
• 37:25 - One last tip: transferring copyrights
• 39:20 - Contacting Anita and Trademark Angel
• 42:10 - Conclusion

Resources/Links:

Trademark registration | Amazon Brand registry | Trademark Angel: https://trademarkangel.com/

Namechk - Username and Domain Name Checker - Search All Domain Names and User Names to see if they're available: https://namechk.com/

Money/Time Investment Tool: https://www.goteamreal.com/smartgoal

Our Website: https://www.goteamreal.com/

Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/

Quotes:

“We don’t directly do anything to remove hijackers but we have contacts that can help with that. Our specialty is trademark and copyright administration.” - Anita Mar

“Our goal is to register the trademark, not just to file it.” - Anita Mar

“We recommend to file in the company in which the seller sells.” - Anita Mar

“Having a good website and establishing a good online presence is a good way to protect your trademark.” - Anita Mar

“You plan in advance because when you need [a trademark] it is already too late.”  - Anita Mar