Ep.30 Preparing Your Amazon Business for Quarter 4 (Q4) 2020

Welcome to the Sprint to Profit Podcast. Today Kirsty and Isaac will be talking about preparing your Amazon business for Quarter 4 (Q4) 2020. There are plenty of things you can be doing in order to prepare for the biggest selling quarters of the year. Not only will Kirsty and Isaac talk about things you should do in order to bring in the traffic and up your conversion rates this quarter, they’ll also tell you about a few things you shouldn’t do.

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Talking Points:

• 00:20 - Welcome
• 00:50 - Today’s topic: preparing for Q4
• 02:00 - Statistics
• 06:05 - Black Friday/Christmas predictions
• 07:54 - Amazon Inventory Restrictions
• 09:58 - Don’t use hacks
• 10:40 - Balancing act: FBA and FBN
• 13:50 - Back your winners
• 15:54 - Build a forecast of those winners
• 17:25 - Plan out your cash flow
• 18:28 - Talk and work with your suppliers
• 24:55 - Prepare listings for high conversion and traffic (esp. for mobile)
• 33:13 - Brand analytics (trending keywords)
• 34:23 - Get to the point quickly
• 34:39 - Recap and summarize
• 37:02 - Closing and Free Training

Resources/Links:

Our Website: https://www.goteamreal.com/

Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/

Quotes:

01:22 - “We want to make sure that you guys are prepared: prepared for the upside and ride the waves of the potential downsides so that you can beat the competition and make the most money at this time of year.” - Kirsty

01:38 - “Ecommerce has exploded over the last six to eight months due to the impact of COVID and people’s shopping habits.” - Kirsty

07:54 - “We do kind of have a problem, and that is that Amazon recently announced some inventory restrictions because they’re going to have increased inventory because of increased demand.” - Isaac

12:01 - “The idea is that you should start doing this now. You want to start ranking now so Amazon will start raising your [...] limits before the rush.” - Isaac, FBA and FBN balance due to restrictions