Ep.14 REAL Seller Interview: How a British Bulldog Mentality Helped Create 5x Growth in Her Amazon Business with Cheryl Alker

Welcome back to the Sprint to Profit podcast. Today we’re talking with a friend and Amazon seller, Cheryl Alker. Cheryl was able to overcome beginner’s hurdles and has since grown her business by five times what it was, in a matter of months. We’re talking about how she got started, her initial hurdles and problems, insights on her process, how she’s changed her mindset, and her advice for new sellers and current sellers.

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Talking Points:

• 00:20 - Introduction
• 00:48 - Cheryl Alker’s Background
• 07:20 - Cheryl’s hurdles and how she overcame them
• 09:32 - What was Cheryl’s mindset and what changes has she made
• 12:08 - What Cheryl looks at when choosing products
• 16:30 - Cheryl’s unique skills that aid in her success
• 20:35 - Advice for new sellers and for current sellers
• 25:30 - How Cheryl’s business is doing and 2020 projections 
• 29:20 - Resources Cheryl has used or recommends
• 31:35 - Conclusion 

Resources/Links:

Sponsored Profit https://www.sponsoredprofit.com/a/13980/WtLBJ7jp

Our Website: https://www.goteamreal.com/

Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/

Quotes:

10:10 – “Well, I would definitely give the advice of, ‘Do not [sell all of your items at once.]’. Even if you think you can afford it. I think you really just need to concentrate on one at a time.” – Cheryl Alker

10:50 – “I think you really need to focus in on the numbers.” – Cheryl Alker

10:57 – “I also didn’t know how much it [costs] to properly launch [a product].” –  Cheryl Alker

06:27 – “It’s a good way to start. You start with something you already have, rather than putting a lot of capital in there--just to test and make sure that it wasn’t a scam.” – Kirsty

18:48 – “I think a lot of people would actually benefit from thinking of themselves as customers, not just sellers.” – Isaac