Ep.13 How to Grow Your Business and Get Profitable Products During COVID-19

Welcome back to the Sprint to Profit podcast. Right now, we’re seeing a lot of confusion and hesitation in the Amazon seller community because of the COVID-19 crisis. There have been some major growths in some categories and major drop-offs in others.

Today we’re going to talk about what we should be focusing on in times of fluctuation and crisis: how to grow your business within this period, which categories we’re seeing an increase in, which categories are falling off, how to make sense of your product research, and when or how to decide when to launch new products.

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Talking Points:

• 00:20 - Introduction
• 02:00 - Quotes to get you back in the right mindset
• 03:40 - The four ways to grow, even during COVID-19 
• 05:00 - Trends in human behavior
• 08:15 - If your brand is being negatively impacted
• 14:05 - If your brand is doing as expected right now 
• 16:35 - If your brand is doing way better than expected
• 23:45 - Brick-and-mortar stores
• 25:00 - Planning for the future
• 27:05 - A recap of the episode 
• 28:00 - Conclusion

Resources/Links:

Our Website: https://www.goteamreal.com/

Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/

Quotes:

05:00 – “Ecommerce is up at least thirty to fifty percent anyway because guess what: we’re all stuck at home.” – Kirsty

06:50 – “You’ve gotta think about, ‘In my category, in the brand that I’m currently got, how else can I position this brand? And what can I do in the future, where people’s habits are going to change?’” – Kirsty

02:42 – “It’s always better to start taking action and learning from experience.” – Isaac

03:15 – “Basically doing nothing now will ruin your chances of growth this year.” – Isaac

13:12 – “How do you pivot your business based on what’s happening right now? ‘Cause what’s happening right now is the future, it’s not just going to go back to what it was.”c

22:05 - “Nothing has really changed except for your confidence.”  – Isaac