Ep.8 Strategic Ways to Make Your Sponsored Ads Work for You with Tim Peakman of Sponsored Profit

Welcome to the Sprint to Profit Podcast. This is Kirsty and Isaac and we developed this podcast to help highlight the very best strategies on how to grow your Amazon business.

Today we are joined by Tim Peakman of Sponsored Profit, a service that is “obsessively passionate about helping sellers get better results with Amazon Advertising”. Tim shares with us, some of the secrets and some of his techniques for figuring out if sponsored ads will work for you and your product(s). He’ll also pose and answer some questions for us: What is Tim’s 80/20 rule? When does PPC work? When does it not work? Why is the search term report so important? What is the right mindset?

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Talking Points:

• 00:20 - Introduction and Who We Are
• 01:21 - Tim’s background and how he started Sponsored Profit 
• 04:03 - Simplifying and understanding how to profit max and when to invest 
• 05:07 - Is PPC the solution? 
• 08:53 - Does the seller have the right mindset? 
• 13:47 - Where is the opportunity?
• 16:16 - The first goal to understanding PPC 
• 17:30 - The second goal to understanding PPC 
• 19:00 - 3 Actionable Tactics 
• 30:15 - 3 Actionable Tactics 
• 31:20 - Tips on how to read a search term report 
• 37:00 - Not all products/marketing combinations work well 
• 38:39 - Tim’s current projects for Amazon sellers and clients
• 40:17 - Tim’s contact info
• 40:51 - Summarizing and conclusion 

Resources/Links:

Sponsored Profit: https://www.sponsoredprofit.com/a/25190/WtLBJ7jp

Our website: www.goteamreal.com

Quotes:

14:09 – “If you had a few products, which is the one that you started with? Which is the one that’s driving the most sales? Start there to leverage PPC.” - Tim Peakman

16:40 – “The first thing is to get your campaigns under control, which is to break even.” - Tim Peakman, on understanding PPC

22:15 – “That would be the first thing we would do, is to look to pause keywords that weren’t generating any sales.” - Tim Peakman

23:14 – “Right here and now, you want to focus your campaign on what’s working.” - Tim Peakman

36:25 – “That’s the thing that everyone forgets, is that there are two sides to this coin. That is traffic and conversion.” - Isaac

12:40 – “There are a lot of things to work out, before you even launch the product.” – Kirsty