Ep. 17 Top 5 Reasons Your ACOS is Out of Control and What You Can Do to Fix It

Welcome back to the Sprint to Profit podcast. One of the biggest concerns we have seen from Amazon sellers over that time is the concern and lack of understanding when it comes to Amazon Sponsored Ads. Today we wanted to go through the Top 5 Reasons Your ACOS is Out of Control and What You Can Do to Fix It. This means we are going to be talking about things that you can control instead of just assuming Amazon is “out to get you” or that you can’t keep your ads in a good position while remaining profitable.

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Talking Points:

• 00:20 - Introduction
• 01:26 - Reason #1: Make sure your listing is converting at a higher than 15-20% unit sessions percentage
• 08:50 - Reason #2: What does your ad look like on Desktop and Mobile? 
• 15:32 - Reason #3: You should only be bidding on relevant keywords
• 19:24 - Reason #4: You need to set objectives for your campaigns 
• 21:53 - Reason #5: You don’t really know what your ACOS should be or why 
• 30:39 - Summary and Conclusion 
• 32:32 - Thanks for listening!

Resources/Links:

Our Website: https://www.goteamreal.com/

Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/

Quotes:

01:50 – “How many people actually landed on your listing and bought your product. We like to aim for about 20%.” – Kirsty, on target conversion rates

04:14 – “You really need to understand your competition and you need to understand what the customer is willing to pay for your product.” – Kirsty

18:49 – “Don’t try to keyword stuff a bunch of stuff.” – Isaac

19:54 – “You have to set objectives for your campaign and every keyword in your campaign.” – Isaac