Ep.47 From a Small Apartment, Living Paycheck to Paycheck to Living Free Off a $2.25 Million Per Year Amazon Business with Heather York

Welcome back to the Sprint to Profit Podcast for Amazon Sellers. In this episode, we are going to be speaking with a friend and member of ours who is an Amazon seller herself, Heather York. Today Heather shares her story of how she became a successful Amazon seller and how she went from living paycheck to paycheck, living in a small apartment to where she is now: earning $2.25 million every year off of her Amazon Business. She shares her lows, highs, lessons learned, and her advice for new sellers.

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To get some FREE training on what it takes to have a successful business to fuel your lifestyle, head to www.goteamreal.com to download our FREE training today. Also head to www.goteamreal.com/income to download your free INCOME calculator.

Talking Points:

• 00:23 - Hello and Welcome
• 02:00 - Life before Amazon and how Heather started her Amazon business
• 07:54 - Growing pains and the beginning of the Amazon process
• 09:10 - What it’s like working with partners (specifically, her family)
• 12:42 - Heather’s personal hurdles and how she overcame them
• 19:00 - What Heather’s business looked like when the growth really started
• 23:00 - Removing barriers and constraints to build a business
• 29:14 - Heather’s unique skills which help with her success
• 34:00 - The thing that Heather changed for success
• 37:00 - Advice for new sellers
• 40:08 - How Heather’s business is doing now
• 48:39 - Resources that have helped Heather
• 50:44 - Conclusion

Resources/Links: 

Money/Time Investment Tool: https://www.goteamreal.com/smartgoal

Our Website: https://www.goteamreal.com/

Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/

Quotes:

13:05 - “We didn’t know what we were doing. Like we didn’t know what Amazon PPC was. I’m assuming that we were running PPC [in the beginning] but I can’t honestly tell you if we were. We didn’t know about listing optimization. There was just a lot we didn’t know.” - Heather York

14:14 - “Emily specifically was like, ‘Okay, what about this new product? This is something that we is really fun and it is something that we actually like.’” - Heather York

17:00 - “There was still so much we didn’t understand but there was also so much that we learned from failing with the first product.” - Heather York

20:45 - “Like Kirsty said, ‘You don’t know that you don’t know things.’ Not until you find out about them or you make a mistake and you have to learn from it.” - Heather York

23:53 - “The biggest thing for me was [knowing] what a brand is and how to create a brand. [...] When you first start on Amazon, if you can nail down your branding, everything else kind of falls into place and it’s so much easier” - Heather York