Ep.62 How to Be Prepared for Amazon Compliance with Cynthia Stine from Egrowth Partners

Welcome to the Sprint to Profit Podcast for Amazon Sellers.

This week we are speaking with Cynthia Stine from Egrowth Partners about some of the things Amazon Sellers need to be prepared for when it comes to staying in compliance with Amazon’s terms of service. We’ll also be talking about what actions you may need to take if you are ever in a situation where you need to appeal to Amazon to get your account or listings back up and running after a deactivation.

Cynthia has been helping Amazon sellers with policy violations and compliance issues for almost a decade. She started selling in 2010. By 2012 she was already consulting other Amazon sellers. She is the author of the book “Suspension Prevention: Get Reinstated and Protect Your Amazon Seller Account” which has won multiple awards. She’s a regular speaker at live events and conferences, and she also has a brand new book titled “Dirty Seller Tricks.”

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Talking Points:

• 00:23 - Hello and Welcome
• 02:00 - Cynthia’s journey into Amazon compliance
• 16:13 - Cynthia’s advice on getting started
• 26:40 - Example: pesticides
• 33:00 - Where to go to understand regulations and how to get informed
• 40:57 - Preventative steps
• 46:00 - How Cynthia and Egrowth Partners helps their customers
• 51:30 - Advice for sellers
• 1:00:00 - How Egrowth Partners handles the stress of angry clients
• 1:07:30 - Conclusion

Resources/Links:

Dirty Seller Tricks by Cynthia Stine, Coming March/April 2021 https://apy77me6.pages.infusionsoft.net/

E-Growth Partners: https://egrowthpartners.com/

Money/Time Investment Tool: https://www.goteamreal.com/smartgoal

Our Website: https://www.goteamreal.com/

Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/

Quotes:

07:15 - “I always told my team that compliance is the foundation of growth. If you’re compliant, you can grow.” - Cynthia Stine

07:44 - “We removed the shame and stigma from being suspended.” - Cynthia Stine

12:38 - “The sellers that are doing this, are the sellers that are generally selling in the top 5% of any category.” - Cynthia Stine

51:45 - “I think of the scene in Alice in Wonderland where Alice is running away from The Red Queen. And she’s running as fast as she can but she’s not getting anywhere. The Red Queen says, ‘Well, you have to run twice as fast as this, if you want to get anywhere.’ And I think that’s the lesson for sellers to learn.” - Cynthia Stine