Ep.59 How to Be a REAL CEO in Your Amazon Business Part 4 - Set the Values for your company

Welcome to the Sprint to Profit Podcast for Amazon Sellers. Today is Part Four of our continues series on How to Be a REAL CEO in Your Amazon Business.

In this episode, we’re going to focus on a root cause of bad decision making. It is also the reason that many entrepreneurs lose sight of the company vision. We want to talk about how to set the values for your company so you know exactly what drives the goals and vision of your business. You may think this is just a topic for people who run their own SaaS, brick-and-mortar shop, or own their own business but, guess what. You fit in that category too. It’s time that you thought of yourself as a CEO of your business. As a business owner, it is extremely important to keep your company values in mind with every decision you make for your business.

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Talking Points:

• 00:23 - Hello and Welcome
• 01:00 - Overview of what we will cover today
• 03:34 - Which values are important to your company?
• 03:51 - Google’s Core Values: “10 Things We Know To Be True”
• 10:18 - Things your company will NOT do
• 15:30 - Write your values so your team knows them, buys into them, and embodies them
• 21:27 - How to share the company values to your customers
• 28:10 - Summary and conclusion

Resources/Links:

Core Values Template: https://goteamreal.com/corevalues

Money/Time Investment Tool: https://www.goteamreal.com/smartgoal

Our Website: https://www.goteamreal.com/

Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/

Quotes:

01:55 - “If you ever feel like what you want to do is not gelling or it doesn’t feel right or it’s hard to choose between paths, it could be that what you are looking to do is out of alignment with your company values.” - Kirsty

21:27 - “The internet allows you to have access to more people. That is the beauty of it as a business owner. So we have the ability to sell whatever we want.” - Kirsty

08:00 - “What kind of company values do you want other people to see? Because if you’re the head of the company, it’s all going to come back to you.” - Isaac

08:21 - “How do you want your customers to see you?” - Isaac