Ep.38 How to Protect Your Amazon Brand with Evan Sauer from R&D Lawyers

Welcome back to the  Sprint to Profit Podcast for Amazon Sellers. In this episode, Kirsty and Isaac welcome a guest by the name of Evan Sauer, from R&D Lawyers, a law firm based in Chicago who has been especially close to our coaching program in terms of helping our members with getting their trademarks set up, patents and any other legal requirements around running their Amazon Business. He is an intelligent resource of information for Amazon sellers. Today we’re going to talk about his advice for new sellers and how they should protect themselves, as well as his tips on brand names, liability, and common problems new sellers face.

Evan is a principal at R&D and his clients include small to large domestic and foreign businesses, real estate developers and investors, REITs, and lenders. Evan also counsels corporations, limited liability companies, partnerships, sole proprietorships, and other legal entities on business formation and ongoing matters involved with running a successful company.  Evan has been recognized since 2015 as an Illinois Super Lawyer, Rising Star limited to 2.5% of Illinois lawyers.

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To get some FREE training on what it takes to have a successful business to fuel your lifestyle, head to www.goteamreal.com to download our FREE training today. Also head to www.goteamreal.com/income to download your free INCOME calculator.

Talking Points:

• 00:22 - Hello and Welcome
• 01:50 - Evan’s background in legal services
• 07:07 - Setting up your business and Evan’s advice for new sellers
• 11:15 - What mindset do you need in order to protect yourself?
• 14:42 - Issues regarding brand names and trademarks
• 24:47 - Initial set-up
• 28:15 - The importance of trademark
• 33:00 - Last minute thoughts
• 34:23 - Getting a hold of Evan
• 35:27 - Chinese Law Firms
• 36:19 - Thanks and conclusion

Resources/Links:

Evan Sauer’s email: [email protected]

RD Lawyers website: https://www.rdlawyers.com/

Trademark Search eBook Download: https://goteamreal.com/landmybrand

Money/Time Investment Tool: https://www.goteamreal.com/smartgoal

Our Website: https://www.goteamreal.com/

Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/

Quotes:

07:38 - “The number one thing that you need to do is separate yourself individually from your business, meaning you need to set up an LLC or a corporation or some type of legal entity.” - Evan Sauer

10:00 - “When people start on Amazon they need to have the mindset that this is a business and not a hobby, and they need to treat it like a true business.” - Evan Sauer

21:49 - “Registering the trademark with the USPTO gives you far greater rights. You know, it’s national protection. It puts everyone on notice.” - Evan Sauer 

35:28 - “If you’re sourcing from China, find a good Chinese law firm. There are a lot out there. They’re easy to deal with and the best thing you can do with counterfeiters is to stop them at the source.” - Evan Sauer