Ep.44 How to Create Clarity and Mine Hidden Gems from Amazon Ads with Mike Zagare from PPC Entourage

Welcome back to the Sprint to Profit Podcast for Amazon Sellers. In this episode, we are going to be speaking with Mike Zagare from PPC Entourage. Mike is a serial entrepreneur, a recovering physical therapist, and the founder of PPC Entourage which is a company that specializes in helping Amazon sellers with their Amazon Advertising to stop wasting money and to help make more money with the right ad strategies. He also loves sharing that knowledge with other sellers to help them take steps towards personal and financial freedom.

Today Mike is going to be talking about PPC Entourage and how they help sellers. He’s also going to talk about different ad types and which work best when it comes to the different parts of a customer journey, and his thoughts on branded traffic and his preferred way to spend his advertising budget.

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Talking Points:

• 00:23 - Hello and Welcome
• 02:18 - Mike’s background
• 04:15 - Basics of Amazon Ads, PPC, and Sponsored Products
• 08:00 - Different customer ad types in a customer journey
• 12:15 - How to approach your campaigns and keywords for easy management
• 15:03 - The lifecycle of a product
• 20:02 - Breaking even with your A Costs
• 21:25 - How to figure out brand analytics and the dashboard
• 27:15 - How PPC Entourage helps Amazon sellers
• 30:00 - Advice for poorly performing products
• 33:38 - Last minute advice
• 34:50 - Days of Nuggets
• 37:50 - Conclusion

Resources/Links: 

PPC Entourage: https://ppcentourage.com/

Days of Nuggets: https://daysofnuggets.com/

Money/Time Investment Tool: https://www.goteamreal.com/smartgoal

Our Website: https://www.goteamreal.com/

Real Amazon Seller Facebook Group: https://www.facebook.com/groups/AmazonSellerRoundTable/

Quotes:

05:36 - “To make sure that you’re up-to-date with what Amazon is offering is important. Go onto Amazon and look at all the different ad types. Get familiar with all the different ad types” - Mike Zagare

10:54 - “Now the whole point of this is to make money, of course. And we want to make sure we do this profitably which is why I think it is so important to have some kind of budget based on each branch of the customer buying cycle.” - Mike Zagare

12:27 - “Sponsored products ads, which were the original ads that were first around, is still the majority of where the sales come from.” - Mike Zagare

26:29 - “I heard something once from Russel Brunsen at his live event and he said that, ‘The person or the business who’s willing to spend the most to acquire a customer, wins.’” - Mike Zagare